Johnnie Walker Black Label - Dark Planet Event

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Johnnie Walker threw a launch party for the new Black Label bottle with another 3D projection event.

This time, the projection was onto a giant sphere 10 meters in diameter in the center of the glamorous Xinyi Financial District. The sphere was the biggest ever to be built in Taipei.

JL Design created an intriguing 4-minute time travel film from pre-production to effect testing to delivery. The design was to make the floating sphere a black hole in the sky and the film a retelling of the history of Johnnie Walker Black Label will create an experience of time traveling.

Credits:

Creative Director: JL
Executive Producer: Angela Moo
Head of Production: Chih Chung Tso
Project Manager: Shirley Yang
CG Lead: Zoe Tsai
Designer / Compositor: Showy Lin, Utsuo Chen, Lance Wei
3D Artist: Chih Chung Tso, Zoe Tsai, Gilbert Chu, Chan Chia Chang, Weiting Chen

Original Music: Rockid Lee
Sound Effects: Peter Pan

Design & Event Company: Big Bright Room Co.
Creative Director: I Ju Huang
Storyboard: Chi Yao Wang
Technical Consultant: Tien Hung Wang
Project Coordinator: Chia Hao Yang
Category
Travel & Events
Tags
Johnnie Walker, JL Design, Mapping, Projection, Motion Graphic, 3D

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